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The Big Picture

IESI-Sportchek

The Digital Experience is not just online

Come to West Edmonton Mall and be welcomed into world leading online experience in a retail environment! Using the latest digital technology and stitching the many previously uncombined technology pieces together in new and innovative ways-combined with creative non-advertising content- creates an incredible immersive experience for the customer. See for […]

Keeping Customers

Keeping Customers

Keeping customers isn’t just about customer service or on-going communication. Yes those are important and they need to be there but so does a well thought out Customer Engagement Strategy. Just because you have good customer service does not mean that you are not driving your customers away. Maybe they […]

Finding Customers

Finding Customers

Of course you know that your Customer Engagement Strategy is an essential component for finding new customers and it is critical to keeping the existing ones or bringing lost customers back into the fold. Did you also realize that the way that you engage with customers now sets their expectations […]

Dandelions

Customer Engagement – You’re probably doing it wrong

Customer Engagement is not what most people think it is. Even Wikipedia only has it half right and still misses much of the point. Customer engagement (CE) is the engagement of customers with one another, with a company or a brand. That part is fine but they go on to […]